Research
Bluebird prioritizes research from Michigan-based institutions, customer discovery from surveys and live interviews, as well as global analysis of market trends and mental health problems/solutions.
We utilize proven research methods found in traditional therapy for our accessible games.
Here are some interesting findings:
Approximately 40 million Americans suffer from anxiety disorders alone.
(University of Michigan CAPS)1 in 8 people globally have a mental health disorder. (WHO)
Mental health disorders have significantly increased among young adults in the past decade. (APA)
On top of what many consider as a current mental health crisis, we have also found interesting trends in game development. Some key findings include:
The game industry saw a surge of popularity in 2023 with 3.38bil users
(Michigan State University globalEDGE)Gameful learning is a powerful way for K-12 to learn
(University of Michigan Online)The Compound Annual Growth Rate for game development in the US is 12% (Grand View Research)
Because of these trends and its unique University of Michigan experiences,
Bluebird believes we are the right people to make games that help people.
Contact us.
Follow up to learn how we specifically integrate proven mental health practices into our games!